Paolaworks - The Art of Branding



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NV Perricone MD Cosmeceuticals

“Entrepreneurs face many challenges, not the least of which is the lack of infrastructure. New product development demands speed and innovation, every decision packing implications for disaster. I never doubted Mary's ability to deliver. Her drive and integrity were essential in getting us where we are today.”
- Nicholas V. Perrricone, MD, Board Certified clinical and research dermatologist, creator of patented skin care products and author of three New York Times Best Sellers.

Nick Perricone, MD had the kind of problem many inventors only dream of- Shelf space at Nordstorm and no time to waste. Paolaworks was asked to brand and package two product lines. All we had was the doctor's vision and many vials of unstable product samples. Paolaworks was ready to roll.

In four months, Paolaworks:

  • Established the brand identity and “story” for two product lines
  • Sourced all components, caps and applicators
  • Developed print collateral and ad placement
  • Sourced and produced labels and inserts for folding cartons and corrugated for 14 products
  • Selected and managed all related vendors
  • Advertising and point of purchase displays for expansion to Nordstrom nationwide, Saks Fifth Avenue and Sephora
  • Developed and prototyped a third product line aimed at the Infant Care market.

Do NOT attempt a new product launch on your own. Call Paolaworks.